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A profession is a skilled association of individuals who profess to serve the public interest above their own self-interest. In the market driven, versus mandate driven accountancy world of the 1980s and 1990s where competition was unleashed at the direction of an AICPA-FTC accord, the orientation was top line – expand the use of skill sets to meet market demands for the knowledge services related thereto. As the Y2K bubble burst and 2001–2002 events unfolded, much as the survivors of a shipwreck, individual CPAs, their leadership and practice units are picking through the philosophical flotsam and jetsam strewn about their environment. Serving the public’s information right is identified as the proper orientation for our profession’s domain.

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