Mental and emotional representations of “weight loss”: free-word association networks in members of bariatric surgery-related social media communities
HighlightsGero, File, et al. Mental and emotional representations of “weight loss”: free-word association networks in members of bariatric surgery-related social media communities. SURGERY FOR OBESITY AND RELATED DISEASES. 2019•Aim to map mental and emotional representation of weight loss in bariatric patients•1st application of a novel network-analysis based methodology in the context of BS•1482 patients were surveyed within bariatric social media communities•Patients think about weight loss in two cognitive schemes: benefit/process focused•Benefit-focused respondents were more likely to consider bariatric surgery•Novel communication strategies may incorporate the patients’ free associationsAbstractBackgroundMindset and communication barriers may hinder the acceptance of bariatric surgery (BS) by the eligible patient population.ObjectivesTo improve the understanding of expectations, opinions, emotions and attitudes toward weight-loss among patients with obesity.SettingSwitzerland, Germany, Austria.MethodsSurvey data collected from BS-related social media communities (N=1482). Participants were asked to write 5 words that first came to their mind about “weight loss”, and to select 2 emotions which best described their corresponding feelings. Demographic and obesity-related data were collected. Cognitive representations were constructed based on the co-occurrence network of associations, using validated data-driven methodology.ResultsRespondents were Caucasian (98%), female (94%), aged 42.5±10.1 years, current/highest lifetime body mass index=36.9±9/50.7±8.7 kg/m2. The association network analysis revealed two cognitive modules: benefit-focused (health, attractiveness, happiness, agility) and procedure-focused (effort, diet, sport, surgery). Patients willing to undergo BS were more benefit-focused (Odds ratio (OR)=2.4, P=0.02) and expressed more ‘hope’ (OR=142, P<0.001). History of BS was associated with higher adherence to the procedure-focused module (OR=2.3, P<0.001), and with increased use of the emotions ‘gratitude’ (OR=107, P<0.001), ‘pride’ (OR=15, P<0.001), and decreased mention of ‘hope’ (OR=0.03, P<0.001).ConclusionPatients with obesity in our study tend to think about weight loss along two cognitive schemes, either emphasizing its expected benefits or focusing on the process of achieving it. Benefit-focused respondents were more likely to consider BS, and to express hope rather than gratitude or pride. Novel communication strategies may increase the acceptance of BS by incorporating weight loss-related cognitive and emotional content stemming from patients’ free associations.