view in publisher's site

Virus tinged? Exploring the facets of virtual reality use in tourism as a result of the COVID-19 pandemic

Highlights•Intention to use virtual reality (VR) in tourism increased under COVID-19 effect.•Intention to use VR in tourism is influenced by perceived substitutability of VR.•People’s interest in VR use in tourism mediates the relationship.•VR use might mitigate the COVID-19 effect and increase the tourism’s sustainability.AbstractSeveral studies have investigated the use of virtual reality (VR) in tourism, but none has taken an epidemiological outlook. This research examined the use of VR in tourism through the lenses of an extended TAM model in times of COVID-19 pandemic. The premise was that, in this context, people would prefer less risky experiences and would see VR as a substitute for traditional travel. The data used was collected through a within-subjects experiment, which proved that intention to use VR in tourism increased under the COVID-19 effect. This study tested a conceptual model that showed this intention was influenced by the perceived ease of use, perceived usefulness, and perceived substitutability of VR, all mediated by people’s interest in VR use in tourism. The perceived authenticity of VR experience determined the perceived substitutability of VR. This paper has theoretical and practical implications. In the long term, promoting tourism-related VR activities might reduce the risk of virus spreading, lessen the pressure imposed on this sector by such epidemic episodes, and increase its sustainability.


پر ارجاع‌ترین مقالات مرتبط:

  • مقاله Law
  • ترجمه مقاله Law
  • مقاله قانون
  • ترجمه مقاله قانون
  • مقاله Communication
  • ترجمه مقاله Communication
  • مقاله ارتباطات
  • ترجمه مقاله ارتباطات
  • مقاله Electrical and Electronic Engineering
  • ترجمه مقاله Electrical and Electronic Engineering
  • مقاله مهندسی برق و الکترونیک
  • ترجمه مقاله مهندسی برق و الکترونیک
  • مقاله Computer Networks and Communications
  • ترجمه مقاله Computer Networks and Communications
  • مقاله شبکه‌ها و ارتباطات کامپیوتری
  • ترجمه مقاله شبکه‌ها و ارتباطات کامپیوتری
سفارش ترجمه مقاله و کتاب - شروع کنید

95/12/18 - با استفاده از افزونه دانلود فایرفاکس و کروم٬ چکیده مقالات به صورت خودکار تشخیص داده شده و دکمه دانلود فری‌پیپر در صفحه چکیده نمایش داده می شود.