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Words to Die For: The Influence Tactics of Terrorist Leaders

This research investigates the ways in which leaders of ideological organizations use words, imagery, and vision to influence radical and sustainable action among followers in a sample of Violent Extremist Organizations. Using the Charismatic, Ideological, and Pragmatic (CIP) Model of Leadership, as well as personalized versus socialized power, we examined the interaction between leadership style and power orientation as it influences the sustainability of lethal performance over time. The results of this research suggested that the most sustainable performance across time was in organizations led by personalized Charismatic leaders, socialized Ideological leaders, and socialized Pragmatic leaders, which is the first evidence that under certain circumstances, personalized leaders may be more lethal than socialized leaders. The implications of this finding for Ideological organizations, as well as possible implications for the larger field of organizational behavior, are discussed.

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